Recently, the Department for Promotion of Industry and Internal Trade (DPIIT) organised the ‘ONDC Startup Mahotsav’ in collaboration with the Open Network for Digital Commerce (ONDC) and Startup India.
About ONDC
It is a network based on open protocol that enables local commerce across various segments such as mobility, grocery, food order and delivery, hotel booking, and travel, among others.
It allows these services to be discovered and engaged by any network-enabled application.
It aims to democratise and revolutionise the e-commerce landscape in the country.
It recognises the unique opportunity to increase e-retail penetration from the existing 4.3% to its maximum potential.
It facilitates the rapid adoption of e-commerce, alongwith the boosts and strengthens the growth of startups in India.
Key Pillars of ONDC
Buyer-Side Apps: The demand side of any transaction where the transaction originates.
Seller-Side Apps: The supply side of any transaction. Publish sellers’ catalogue of goods and services and fulfil buyer orders.
Adaptor Interfaces: Adaptor interfaces are the open APIs developed based on the open-source interoperable specification of Beck protocol. • Gateway: Application that will ensure discoverability of all sellers in the network by multicasting the search request received from the buyer application.
Open Registries: Application(s) that maintains the list of participants who join ONDC, list of network policies, etc.
Impact
ONDC provides opportunities to accelerate growth for all entities engaged in e-commerce.
It has already made a significant impact with over 4.27 lakh sellers/service providers and 10 domains live on the network.
It has also facilitated the rapid adoption of products and services and achieving scale in go-tomarket efforts.
