Amenitisation of Rural India for Nature Tourism

True Potential of Rural Tourism

  • Lies in experiencing open areas, nature, and folk culture.
  • Rural India acts as a custodian of nature, but rapid urbanization threatens this.
  • Rural tourism can create entrepreneur-based jobs and discourage urban migration.

Nature Tourism Activities

  • Nature walks: Showcase real rural life with authentic experiences (e.g., interacting with cattle).
  • Volunteer tourism: Tourists contribute to villages (teaching, and creating art) while enjoying their stay.

Benefits of Rural Tourism

  • Low-carbon development strategy: Reduces pollution, emissions, and energy demand in cities.
  • Sustainable carbon dioxide sink: Creates a natural way to absorb carbon dioxide.


  • Creating an enabling environment for rural tourism.
  • Multistakeholder engagement involving various parties.

Three categories of amenities:
1. Affirmative Amenities (Essential)

  • Access to healthcare
  • Sanitation and waste management
  • Safe drinking water
  • Green Power
  • Street lighting
  • Smart security solutions

2. Supportive Amenities (Enhance Experience)

  • Digital services
  • Travel connectivity
  • Awareness of local customs and traditions for tourists
  • Access to conveniences (shops, ATMs)

3. Value Adding Amenities (Memorable Experience)

  • Digital skills for village hosts to interact with tourists
  • Hospitality skills for professional guest treatment
  • “Village Kutir Udyam”: Local businesses offering crafts, food, wellness experiences, and outdoor activities.
  • Local community connection: Connecting tourists with volunteer groups.

Government Schemes Promoting Tourism

  • Swadesh Darshan Scheme (2014-15): Develop themed tourist circuits focused on value, competitiveness, and sustainability.
  • PRASHAD Scheme (2014-15): Improves pilgrimage and heritage destinations.
  • Adopt a Heritage Scheme (2017): Encourages public-private partnerships to improve amenities at tourist sites.


  • Rural tourism can transform villages. Stakeholders must work together to ensure sustainable development through rural tourism initiatives.